The beaches in Wales have been voted as some of the most beautiful in the world, and while more and more Brits prepare for holidays within the UK, how can you make sure your holiday home, B&B or hotel is displaying its ‘Vacancies’ sign in the window?
Use Email Marketing to reach past customers
Have you been collecting your website visitors’ email addresses using an email sign-up pop-up or embedded sign-up form? Now’s the time to send out a newsletter and let them know you’re opening for business! If you haven’t been collecting emails through your website, you are well within your right to save them through the address book in your email client. You can use a system such as Mailchimp to upload the email addresses and send out a newsletter.
More information on InSynch’s Email Marketing services can be found here.
Put some spend behind some targeted Social Media adverts
There are endless ways to advertise your services on Social Media, some of these will be hugely beneficial to bookings for as little as £1-per-day. Facebook Remarketing allows you to advertise to anyone who’s engaged with your Facebook posts, engaged with Instagram posts or visited your website. If you’ve got an Email Marketing database, you can use this list of emails not only as a Facebook ad audience, but you can create a lookalike audience from it, advertising to Facebook users in a similar demographic and with similar interests to your past customers.
Need a hand running a Social Media advertising campaign? Get in touch today.
Keep your Social Media up to date
Yes – it’s been a quiet few months for Welsh tourism – what’s there to post about? A lot of the hospitality businesses that InSynch work with have spent this time redecorating and updating their properties, to give their visitors an even better experience. Whatever you’re doing – make sure you’re posting about it! If a potential visitor finds your Facebook page and there hasn’t been an update since 2019 – how will they know you’re still operational?
Learn more about InSynch’s Total Social Marketing packages.
Update your SEO
Check those keywords. Google searches for ‘Holidays in Wales’ and ‘Holidays in the UK’ are set to go through the roof. Make sure you get a head start to beat your competitors. Do some research and start updating the important SEO areas of your website, such as alt tags & meta titles. If you’ve got a blog page on your website, make sure you start filling it with articles about all the great things to do in your area. Your customers won’t just be looking for a place to stay, but a beach to visit or a great day out with their kids.
InSynch can update your SEO as part of our Total Digital Marketing packages, or on a page-by-page basis.