1. Embracing your local community
Nothing says, “We’re only down the road, pop in some time!” like integrating yourself into the local community – and Alana inviting a local choir to perform at the opening of her new bakery speaks sings volumes!
2. Personality > Perfection
It’s ok to laugh at yourself! Social Media should be a behind-the-scenes, behind-the-curtain look at your business – not a corporate hard sell! Not only is having a bag of icing sugar explode all over you hilarious, it’s also highly relatable! We’ve all had a kitchen mishap or two in our time!
3. Celebrating milestones
Don’t forget the important things. Running your own business is hard – you barely have time to post a tweet, let alone step back and enjoy the progress your company has made. Hiring a new member of staff or moving into a new building is something to celebrate online!
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Today we opened the shop doors. It was so much busier than I could have imagined. I was in and out of the bakery producing but I managed to speak to lots of you but those I didn’t get to say thank you to, thank you for your support. Honestly I feel quite emotional thinking abut it (that could be the 4 hours sleep and massive hang over though) see you all next Friday for more delicious treats. I can’t wait to do the whole thing again.
4. Hashtag hijacking and latest trends
From #MondayMotivation to the #FridayFeeling. ‘Hashtag Hijacking’ can be effective way of creating awareness for your company, relating to your followers and finding more!
5. Effective Community Management
Likes, Retweets and Replies! A sure-fire way to build a relationship with your customers and reach prospective new customers while you’re at it! …or, if you’re Alana, a way to highlight the fact that even Aberystwyth’s Member of Parliament, Ben Lake wants to get his hands on a brownie or too!
Flin iawn i golli’r agoriad swyddogol oherwydd busnes San Steffan, ond dymuniadau gorau i @Alana_Spencer_ a’i busnes yn Aber 🎉 🍰 Westminster business has meant that I won’t be able to make the opening tonight, but looking forward to paying you a visit very soon! 🍰 🎉 #Aber 🏴 https://t.co/xcVCksksqH— Ben Lake AS/MP (@BenMLake) October 17, 2019
6. Love what you do!
One thing is clear from Alana’s Social Media feeds… She absolutely ADORES what she does. Don’t forget to show your followers how passionate you are about your business! After all, why would they buy from someone who isn’t…
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If you hate posts with all the feels then I recommend scrolling on.... this week has been the most exciting, exhausting, amazing, tiring and proud weeks I have ever had. We started off the week nervous of what was to come and if our trial run would be successful. We woke up Monday morning full of anticipation to meet the new team again. It was a slow start, having to run out for baking powder, flour, whisks, spoons, tubs, tins..... the list goes on. It in fact it felt like we basically forgot everything we could ever need. Once we got everything we needed I showed the team all the cakes, and we all had a taste. Then the week that followed was actually relatively smooth sailing other than a few minor hiccups. I’m not ashamed to say at one point today it did get all a bit too much and I had to go for a 5 minute sit down. We got there though and I am so proud of my new team members, they put everything into this week. I’m so tired now, still got lost to do before the official launch but noting is going to take away from the pride I’m feeling right now... now where’s the wine?!