6 things that every business can learn from Alana Spencer’s Social Media feed

[et_pb_section fb_built=”1″ _builder_version=”4.0.4″ custom_padding=”0px|||||”][et_pb_row _builder_version=”3.29.3″ custom_margin=”14px|auto||auto||” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″ custom_padding=”2px|||||”]

Winner of The Apprentice and baker extraordinaire, Alana Spencer’s ‘Ridiculously Rich by Alana’ Bakery has been the talk of Aberystwyth since it opened last week.

If you’re not following Lord Sugar’s favourite sweet-tooth on Social Media, it’s time to change that! You could learn a thing or two…

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″ custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″]

1. Embracing your local community

Nothing says, “We’re only down the road, pop in some time!” like integrating yourself into the local community – and Alana inviting a local choir to perform at the opening of her new bakery speaks sings volumes!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″][/et_pb_code][et_pb_text _builder_version=”3.29.3″ custom_margin=”69px|||||” custom_padding=”||0px|||”]

2. Personality > Perfection

It’s ok to laugh at yourself! Social Media should be a behind-the-scenes, behind-the-curtain look at your business – not a corporate hard sell! Not only is having a bag of icing sugar explode all over you hilarious, it’s also highly relatable! We’ve all had a kitchen mishap or two in our time!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″] [/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″ custom_margin=”24px|||||”]

3. Celebrating milestones

Don’t forget the important things. Running your own business is hard – you barely have time to post a tweet, let alone step back and enjoy the progress your company has made. Hiring a new member of staff or moving into a new building is something to celebrate online!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″]
[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″ custom_padding=”36px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″]

4. Hashtag hijacking and latest trends

From #MondayMotivation to the #FridayFeeling. ‘Hashtag Hijacking’ can be effective way of creating awareness for your company, relating to your followers and finding more!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″ custom_margin=”||69px|||”] [/et_pb_code][et_pb_text _builder_version=”3.29.3″]

5. Effective Community Management

Likes, Retweets and Replies! A sure-fire way to build a relationship with your customers and reach prospective new customers while you’re at it! …or, if you’re Alana, a way to highlight the fact that even Aberystwyth’s Member of Parliament, Ben Lake wants to get his hands on a brownie or too!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″] [/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″]

6. Love what you do!

One thing is clear from Alana’s Social Media feeds… She absolutely ADORES what she does. Don’t forget to show your followers how passionate you are about your business! After all, why would they buy from someone who isn’t…

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″]
View this post on Instagram

If you hate posts with all the feels then I recommend scrolling on…. this week has been the most exciting, exhausting, amazing, tiring and proud weeks I have ever had. We started off the week nervous of what was to come and if our trial run would be successful. We woke up Monday morning full of anticipation to meet the new team again. It was a slow start, having to run out for baking powder, flour, whisks, spoons, tubs, tins….. the list goes on. It in fact it felt like we basically forgot everything we could ever need. Once we got everything we needed I showed the team all the cakes, and we all had a taste. Then the week that followed was actually relatively smooth sailing other than a few minor hiccups. I’m not ashamed to say at one point today it did get all a bit too much and I had to go for a 5 minute sit down. We got there though and I am so proud of my new team members, they put everything into this week. I’m so tired now, still got lost to do before the official launch but noting is going to take away from the pride I’m feeling right now… now where’s the wine?!

A post shared by Ridiculously Rich By Alana (@ridicrichbyalana) on

[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”4.0.4″]

Join Alana for Aberystwyth Business Club’s Business Networking Event on the 26th of November. Tickets available now.

Get in touch with InSynch to find out how we can help your business flourish

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.0.4″ custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.0.4″][et_pb_code _builder_version=”4.0.4″ hover_enabled=”0″ custom_padding=”0px|||||”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]