Award Medals
Award Productions Ltd have been medallists for over 30 years and are proud to have produced and issued 29 commemorative medals, most at the request of, or in conjunction with a veteran group of charity, raising over £1,000,000 to date from the sale of medals and related products. As one of the largest supplier of military commemoratives and gifts Award offers a unique service and can personalise many highly personal gifts and memorabilia.
Services used:
- Digital Marketing
- Graphic Design
- Consultancy
- Project Management
Aim:
We started working with Award Medals in 2017, and our aim at the time was to project manage (with a strong emphasis on improving overall Digital Marketing) the redevelopment of their website. Once website development was underway, we implemented a sophisticated digital marketing strategy that brought real results..
How:
We provided an initial consultancy session and then created a detailed Website Specification document for procurement purposes that would meet the needs of the company. We provided weekly consultancy and support by email and phone in order to go over what work had progressed and what needed to be implemented in the Website development.
We gave input in terms of digital marketing strategies to put in place on both the old site and the one in development, before it went live.. We trained staff in house to undertake email marketing work and undertook other activities such as Ffacebook advertising, popups, email marketing and a larger focus was given to their google and Facebook advertising.
As their new website went live we helped facilitate this by making sure pages worked when redirected, that search engine optimisation was copied through exactly to help negate a fall in rankings and make sure the advertising did not go offline during this period of crossover.
Since the website has gone live we have helped to further improve organic traffic to the site as well as put in place google shopping advertising, Facebook remarketing and further refine other google ads campaigns.
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