The Dinosaur Park Tenby
The Dinosaur Park Tenby is one of South Wales’ most iconic tourist destinations for families. Opened in 1994, this unique theme park themed around dinosaurs offers walking trails and an array of Jurassic-themed activities that has attracted thousands of visitors every year.
Now, 7 months since they started with InSynch – the results speak for themselves. Unique website visitors saw a significant increase, and their adverts reached thousands of internet users. Here’s how we achieved it.
“Our partnership with InSynch has been nothing short of transformational. Our website traffic has surged, our social media presence is growing every day and our brand visibility has risen. If you’re seeking a digital marketing team that combines professionalism with a warm, friendly approach, we strongly recommend InSynch!”
The client joined a Total Digital Marketing package in February 2023 with the aim of driving brand awareness, website visits, and park visitor numbers as a result. We proposed geotargeted PPC advertising across google and meta and social media management, to help drive brand awareness.
To increase website visits, in addition to search engine optimisation services, we would provide website and design consultancy to ensure visitors of the website would want to visit the park.
There’s no ‘one-size-fits-all’ approach with digital marketing, and our approach at InSynch is always bespoke for the client’s business and needs. That’s what makes our Total Digital Marketing packages so successful for our clients.
When it comes to marketing, perhaps the most important part is understanding your target customer – who they are, where they are, and how they make a purchase or a decision. This was essential for optimising The Dinosaur Park’s geotargeted PPC advertising for brand awareness.
For The Dinosaur Park Tenby, we advised them to reach parents, especially those on holiday and/or within travel distance to the park. We built an audience of parents of children of a certain age, in a radius of popular holiday parks and tourist towns around South Wales. On Google, we build ads specifically to target websites of parental interest, such as Mums Net.
Overall geotargeted PPC advertising successfully raised brand awareness. The Dinosaur Park have garnered over 400,000 impressions across Google’s display network. Using Meta’s platforms of Facebook and Instagram, the park garnered 44,000 impressions from parents.
We used a similar approach to their organic social media management – who were they socialising and sharing media with? And were these people decision-makers? For the client, their brand had to highlight how brilliant the park is for a day out, relating to parents on a social level.
Search engine optimisation is an obvious choice for a strategy to reach people online. We carried out extensive keyword research for the client, to see what the majority of their audience was searching for online. We combined this research with website and design consultancy, advising the client of changes they could make that would encourage internet users to visit. Since February 2023, the client has seen 71,000 unique website visitors.
In conclusion, we assisted the client with a bespoke digital marketing consultancy package that achieved their goals of increasing brand awareness and website traffic.