Schedule Tweets through Twitter

Did you know it is possible to schedule Tweets on Twitter without using a third party service like Tweetdeck or Hootsuite? Twitter doesn’t make this obvious or advertise that you can but the feature is there. I have used Hootsuite in the past but to be honest, unless your job involves a huge amount of social media work, it is just overkill and sometimes annoying with the number of constant notifications.

Why schedule posts?

Twitter works best when it is live, fresh and reactive to the day’s events. However, there are times when you have some content to get out there and you intend tweeting it straight away, later in the evening and also over the next few days. This is where scheduling can work well for you as part of a Digital Marketing Strategy.

There is more engagement with brands at the weekends and in the evenings so unless the timing is right, you may be wise to schedule in advance.

How to schedule posts from within Twitter itself…

OK, so this feature is actually hidden within the advertising section of Twitter. If you don’t have an advertising account already, you will have to set one up but there is no obligation to run a campaign. Once you have done it you will have access to schedule tweets

  1. Go to https://ads.twitter.com
  2. Click Go to Twitter Ads
  3. Create a draft campaign and go through the process until you see the blue Tweet button on the top right
  4. Create your tweet and untick the button at the bottom that says “Promoted-only”
  5. Click the drop down on the right and choose schedule
  6. Choose the date and time you want to tweet to go out

That’s it, you are done!

Twiiterschedule

If you are using Twitter for business, the chances are you have many other things to be doing with your day rather than simply tweeting throughout the day and evening. Social media should be just one part of a much wider Digital Marketing Strategy. We can help you get organised, save time and most importantly get the results that your business needs. Tap into our knowledge and experience with a free initial consultation – Contact us.