It’s safe to say that the last two years have brought a newfound appreciation for staycations, so much so, holidaymakers are favouring a week in the UK over a week abroad. With reduced travel costs, skipping the jetlag and supporting the local economy are just some of the perks of UK travel!
Our client Meadow Springs, a 5* country and leisure park, offer Waterfront Luxury Lodges and Static Caravans. Set within a 300-acre estate in Mid Wales this new development, opening soon, offers picturesque scenes that give you a true taste of the Welsh countryside. Intending to drive traffic to their new website and build brand awareness ahead of their launch, Meadow Springs enlisted our help here at InSynch with a Total Digital Marketing package.
Our partnership makes use of intelligent advertising campaigns and dynamic social and digital marketing strategies. This includes Targeted Social Media Campaigns, Search Engine Optimisation and Google Advertising, all of which are devised and carried out by our team of industry specialists.
Clive Bowen, Services Manager, felt it important to enlist a strategic Digital Marketing approach ahead of the site’s launch, he said: “This was our first experience of using InSynch. We wanted a cohesive and structured digital marketing plan to drive traffic to our new website for our brand new holiday park. Having already attended a digital marketing seminar through Business Wales, InSynch were our go-to choice”.
Clive went on to say, “At the start of the project, we discussed in depth what we were looking for not just in terms of the look of the marketing, but its ‘feel’ to viewers. We wanted a ‘clean-cut’ look, bold but inviting, with emphasis on all the park areas, facilities and the attraction of the beautiful countryside surrounding us. We were also set up with Google Analytics from the website and booking area, to measure traffic and this information is collated and fed back to us in a monthly report, so we can best monitor and amend our marketing, to get top value for our spend. They have also worked on our SEO, to bring us up the Google rankings”.
“InSynch’s collaboration with the other designers to integrate with the new website has been very good throughout and has worked well. During the whole development of our marketing plan, communication has been excellent, with frequent phone calls, emails and online meetings between us, to plan how to turn ideas into reality. Changes and tweaks have been handled quickly and efficiently as needed and we had a full run-through before going live.
With any queries or questions, I feel very comfortable dealing with InSynch, as they’re only a phone call away and all of their staff are helpful and knowledgeable”.
Happy with the results he was seeing, Clive went on to say; “Since our website went live, we have been delighted with the responses and take up through our marketing campaign, with many bookings and sales achieved and it’s already proven that it is a very worthwhile investment. Now it’s our turn to highly recommend InSynch and that we do unhesitatingly!”.
At InSynch, our strategic and measured approach to Digital Marketing ensures that the business objectives are always front and centre in everything that we do. Whether that be through supporting businesses with consultancy, training or done-for-you services, our approach is bespoke to your requirements. With access to our entire team of specialists, you can feel reassured that your business needs are well looked after.
Charlie Young, Social Media Expert here at InSynch said: “One of the most exciting things about working for InSynch is helping brand new businesses get off the ground from day one. At InSynch, we pride ourselves on our ability to integrate with businesses, and even existing marketing departments. Through frequent video calls, phone calls and emails, I feel we have achieved this with Clive and the team at Meadow Springs”.
“Alongside Search Engine Optimisation and Google Ads, the Meadow Springs Digital Marketing Strategy combines two cornerstones of my Digital Marketing expertise; understanding a target audience in relation to organic social media content and developing strong audiences to target using Facebook Ads Manager”.
“Striking this balance of website traffic and brand awareness has gained us 800,000 impressions across Facebook advertising and 40,000 website visits. Leading to fantastic sales numbers of luxury lodges and static caravans in the Meadow Springs holiday park, as well as an incredibly healthy email marketing database”.