Influencer Marketing, a term you will of heard thrown around in the last few years with the rise in social media content creators and celebrity endorsements. Although it is a term that often evokes a fear of the unknown, it’s time you start considering this branch of marketing for your business.
In brief, Influencer Marketing is a strategy that sees your brand collaborating with online content creators that have an established presence in a community. Working on a Gifted, Paid or Brand Ambassador contract, these influencers create content using your product or service to showcase to their audience with the intention to drive traffic back to your website.
Not sure where to start? We offer an Influencer Marketing service here at InSynch, where you have the option for us to run or consult on your business’ influencer strategy. Keep reading to find out why it’ll be worth your while!
We’ve seen corporate giants in the food, tourism and sports and leisure industries dedicating their entire marketing budget to influencer marketing and reaching new heights in brand awareness and discoverability. Have we convinced you that influencer marketing isn’t just a flash in the pan? Take a look at some of the benefits of implementing Influencer Marketing into your marketing strategy:
We’ve seen corporate giants in the food, tourism and sports and leisure industries dedicating their entire marketing budget to influencer marketing and reaching new heights in brand awareness and discoverability. Have we convinced you that influencer marketing isn’t just a flash in the pan? Take a look at some of the benefits of implementing Influencer Marketing into your marketing strategy:
- Boost brand awareness and reach targeted communities
Selecting creators and brand ambassadors who have influence within the audience you are targeting gives you direct access to said audience. What could be better than introducing your product to an audience via a trusted voice and influential voice?
2. Drive engagement and traffic to your own social channels and website
When working with an influencer to create content the main purpose is to drive traffic in the direction of your website or social media. If you are looking to build your online presence this is a great way to drive reach and bring in engagement.
3. Humanise your brand
Consumers don’t buy from faceless brands, they often buy from people. By adding a face behind the promotion of your brand, you add a level of trust which will benefit your conversions.
4. Create word of mouth around your product or service
The more people are exposed to your brand the more likely they are to explore it. Using influencer marketing as a conversation-starting tool will help create a buzz around your product or service.
5. A great option for market research
Looking to gain feedback on your products for growth and development? Presenting your product via an influencer will gain access to opinions from your target audience. Who’s better to hear feedback from than those who will be your end customer?
6. Gain insights from influencers on how their community shops and what style of content they engage with.
Make use of the influencers insights into their audience, they know what they shop, where they shop and what gets them talking. These are all transferrable insights that you can implement in your own digital marketing strategy when engaging with your audience moving forward.
To find out more about our Influencer Marketing package get in touch or book a FREE 1-2-1 session with one of our experts.