Digital Marketing is constantly evolving, and 2022 will be no different. From advertising to user behavior, here are 5 big changes to look out for this year…

Have you GA4got about the Urchin Tracking Module?

Get with the times Grandpa! Technically launched in October 2020, GA4 has been bubbling under the surface for a while. We’d advise any business to start learning the ropes of GA4 as soon as possible, after all – the original Google Analytics, Urchin Tracking Module was only released in 2005 and you’ve not even heard of it, have you? The only person at InSynch who remembers it is our CEO Eddy and he started managing SEO before Google even existed – back then you just had to type random URLs into AOL and hope something came up that you wanted to purchase.

iOS? More like iOh Dear!

If you’re an iPhone user, you may have noticed this already. It’s bad news for remarketing advertising as changes to iPhone software and the pending removal of website cookies will reduce the data that can be harvested by artificial intelligence. Why not try turning those website visitor remarketing ads into customer list remarketing ads? Side note: Did you know Apple now has more money than the UK? Crazy!

Never Meta Al-Girl-Rithm Like You Before

Facebook, Instagram and WhatsApp and more have gone Meta! Get ready for branding changes in Business Manager, and maybe even some new features too!

It’s not all teeth whitening and fast fashion! #spon

Sales? Brand Awareness? Lead Generation? No matter your goal, Influencer marketing is going to help you get there quickly. Much faster than slogging away at organic social and can be a much better return on investment than standard Social Media advertising. There are influencers for everything these days – healthy eating, parenting, cleaning, you name it! Don’t get left behind – book a consultation with an InSynch Digital Marketing expert and discuss your Influencer Marketing needs today.

TikTok, you don’t stop, rock the rhythm that will make your FYP rock!

I’ve spent over 10 years in the Social Media industry, but I was a latecomer to TikTok. “Isn’t it just for kids?” – technically, yes. 18 to 24 year olds are the biggest demographic – but hear me out! Doesn’t your Facebook feed seem stale? Aren’t you bored of the same Instagram users day in day out? Isn’t Twitter just a bubbling cesspit of nonsense and MORE bad news? The TikTok algorithm is unmatched. Endless content around subjects you’re ACTUALLY interested in. It’s fresh, interesting, entertaining, and even educational. This is what sets TikTok apart from all its competitors and what will help it grow across all demographics over 2022. Expect your dear old Ma to put down the Facebook minion’s anti-vax memes and start sending you ‘Are you new here?’ videos imminently.