Tidy Tea is a family-owned, sustainable tea company based in Wales, producing environmentally friendly, plastic-free and GMO-free tea and coffee bags.
With a delicious range of blends, including their signature Welsh Black and Moroccan Mint, and their Classic and Decaf Coffee Bags, there is guaranteed to be a choice for all tea and coffee lovers.
Tidy Tea is run by a farming family, so their passion for sustainable production systems drives their company values whilst prioritising delivering a Tidy cup of tea that gives the farmers a fair price.
The entire range is available to purchase via their website and found in independent stores, wholesalers and garden centres across the UK.
Tidy Tea came to InSynch seeking social media management and a strategy to develop their online presence. Their key objectives included:
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Working with the team at InSynch has been a game-changer for our tea business. Their strategic approach and clear understanding of our brand helped us refine our marketing and reach a wider audience. We’ve seen a noticeable improvement in both engagement and sales, and their support has been invaluable throughout
Following an in-depth social media audit and strategy development, content creation and social media management were engaged across Instagram, TikTok and Facebook on behalf of Tidy Tea.
Our internal content team worked closely with the Tidy Tea team to deliver regular videography and lifestyle photography, which was shot, edited, optimised and delivered in-house at InSynch.
A particular focus on content was put into how to enjoy the range of tea and coffee blends, an emphasis on their USP’s, including sustainability, ethical sourcing and Welsh heritage and increasing their community outreach.
Following 3 months of content creation and social media management, we supported the team at Tidy Tea to achieve:
By combining Tidy Tea’s authentic Welsh heritage brand voice with a high-quality, consistent content strategy, we proved that sustainable, family-run brands can compete on a national digital stage.
The massive jump in engagement shows that when ethical values are paired with consistent content creation, the social communities don’t just watch, they click and convert.
