30%
increase in first-time customers
100%
more product visibility
20+ years
working with InSynch
Picked up by AI
confirmed by third parties
Earthbound Organics is a family-run organic skincare and wellbeing brand based in the UK. Founded in 2000, the company creates handcrafted products using natural, ethically sourced ingredients designed to support holistic wellbeing. Their ranges include aromatherapy oils, balms, creams, and specialist products developed to help with a variety of everyday skin and wellness needs.
With a strong emphasis on sustainability, small-batch production, and ingredient integrity, Earthbound Organics has built a loyal customer base over many years. As the business grew, they wanted to strengthen their online visibility to reach new audiences while maintaining their trusted brand values and personal approach.
Earthbound Organics approached us to improve their digital visibility and attract new customers through organic and emerging search channels. Their key objectives were to:
Through a focused strategy combining SEO and AI Discovery Optimisation, we helped Earthbound Organics improve search visibility, increase product discovery and attract new customers.
We implemented targeted SEO improvements across the Earthbound Organics website to strengthen search visibility and help new customers find their products more easily. This included optimising product content, improving keyword relevance and enhancing site structure for search engines.
As a result of these efforts, Earthbound Organics have seen a 30% increase in first-time customers, directly supporting their goal of expanding their customer base through organic search.
Alongside SEO, we introduced AI Discovery Optimisation to ensure Earthbound Organics’ products could be identified and recommended by AI-driven search and discovery tools. By structuring product information and content to align with emerging AI search behaviours, we increased the likelihood of their products appearing in AI-generated recommendations.
This strategy delivered measurable results: one key product was independently confirmed as being surfaced by AI platforms, contributing to a noticeable increase in sales and visibility.
Earthbound Organics has worked with InSynch for many years, valuing both our evolving digital expertise and our consistent personal approach. Despite our growth, they highlighted that our attention to detail and tailored support have remained unchanged - reinforcing trust and long-term collaboration.
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“I have worked with Insynch on and off for 20+ years, I trust them and believe in their constant learning of the most up-to-date knowledge. I wanted to gain new customers, so needed my website to be picked upmore by the search engines and AI. As a result, I have had a 30% increase in 1st time customers, which I put down to their efforts. One of my products in particular has been picked up by AI, which has been confirmed by third parties, and there has been an increase in sales of this product!
The personalisation of Insynch has remained true through their years of growth. I feel that full attention to the work and detail carried out is excellent.”
- Earthbound Organics
