Still holding out hope that TikTok is just another flash in the pan platform?
Well unfortunately for you it looks like TikTok is here to stay and continues to make a huge impact on the future of Social Media. With Instagram and Facebook following suit with their push for full-screen video content, it’s only a matter of time before you’ll need to hop on this new movement or get left behind.
You might be asking, how on earth will making a 30-second video on TikTok help my Tourism business? Well, there is in fact value and merit in doing so, with videos using the hashtag #Travel gaining 1151.8 billion views so far.
With the demand that high, it’s time you get creating! Here’s how to get started on Travel TikTok:
1. Create Your Video Content
As a full-screen dynamic video app, you need to be demanding attention from TikTok users straight off the bat.
Get the dimensions right, if your video is poorly framed and executed within the app you won’t be delivering the appealing visual content people turn to TikTok for. Avoid videos that aren’t in the 9:16 aspect ratio, as these won’t achieve the same performance and engagement as those which do.
Don’t beat around the bush, if you’ve not captured their attention in the first 5 seconds of your video, they’re going to scroll on past. You need to deliver your message, inspire and entertain your audience without having them work hard for it. If your video requires effort to digest what’s going on, it won’t perform well. TikTok has recently released that in-feed videos which are between 21 and 34 seconds are the top-performing on the app, with an increase in reach of 160%.
You might have liked that edgy low quality shaky cam shot in that indie movie you watched, but let’s leave it there. No one wants to watch a poor quality video that’s poorly executed, so take your time when shooting your content to ensure your footage is of high quality and doesn’t make you feel nauseous to watch.
Finally, address your audience as if they were right in front of you. Whether that be through filming yourself chatting direct to the camera or recording a voice-over, TikTok is a platform that is built on the connection between people. So, you’ll see a much higher engagement rate and reach on videos that play into this human factor.
2. Use Trending Sounds
As well as being a full-screen platform, TikTok is an audio-on experience so make some noise!
Make use of TikTok’s library of sounds and incorporate these into your videos. If you’re using a mix of voice over audio and overlapping sound, don’t worry you can adjust the volume of each within the app to avoid clashing.
Using trending sounds in your content will feed your video into that specific trending area and open you up to large new audiences. Simply click on the ‘Viral’ section within sounds and take your pick, the TikTok algorithm will thank you for it.
3. Use Trending Hashtags
In the same way that using trending sounds opens your content to new audiences, using trending hashtags in your captions is essential. Make sure you’re using a mix of hashtags that accurately convey what your video theme is and those which are trending at the time of posting.
That way TikTok will place your content in front of users who are actively engaging and have previously engaged with similar videos, putting your content in front of quality leads.
4. Community Management
Community management is a must on TikTok to build your brand awareness and presence on the app. This includes following your active engagers, liking and replying to comments on your videos.
But this also goes far beyond interacting with comments and followers on your own account, you should be looking at engaging with videos you are tagged in or that are interacting on relevant hashtags to you, to drive these users to your channel. The more your brand appears across the platform, the better reach and quality of engagers you’ll achieve.
5. Collaborate with Creators!
It’s time to collaborate! If you’re looking to expand your reach, convey the quality of your product or service and drive people back to your channel you need to be working with TikTok creators.
Partnering with creators who have an established and loyal community on TikTok is a great way to build brand awareness and engagement. Not only will you be tapping into their audience, but studies suggest that TikTok’s main demographic of 18-25-year-olds are more likely to buy a product or service if their favourite influencer is talking about it.
If the Influencer Marketing world is something you’ve never dipped your toes in, you’re in luck as you can leave it in our capable hands when joining us on a Total Digital Marketing package. Click here to find out more or book a FREE initial 1-2-1 with an expert now.
Looking for more ways to up your Tourism business’ Social Media strategy, join us on the 20th of April for our free 1-hour webinar! Book your tickets now.