Draw Your Visitors Back
As a digital marketing agency, a question we are frequently asked is “How do I attract new customers?” and we use 1,000 of tactics to drive traffic to the businesses we work with, however the key question many businesses fail to ask is “How do I get them to come back?” Visiting a business online is very easy but leaving is just as simple, with just one click and no explanation. So, the key question businesses need to be asking is “How do I get them to come back?”
Remarketing is a tool that both big and small businesses alike use to get customers to come back to their website. It keeps what they have previously looked at online, in the back of their minds and incites them to come back to the website.
What is remarketing?
Remarketing is an extremely common and powerful practice online. Remarketing is a way of maintaining contact with potential customers after they visit a business. Any organization that has the opportunity to gather customer information, can take advantage of remarketing strategies.
Have you ever looked on Amazon for particular product, and days later you notice that same product being advertised on your desktop or mobile, following you around the internet? This is remarketing.
It is used by Facebook and Google advertising to find users who have been on the website and looked at products or services recently, and then reminds them of the items that they were thinking about, being a constant reminder that they should come back to the website and take another look at it.
It really works
It can seem annoying, some people even find it creepy to have adverts always knowing what you’ve been doing – but it still works.
But in reality, some decisions take time, like purchasing that expensive watch you’ve been looking online, you may have clicked to find more information about that watch, but for whatever reason you didn’t go through and make the purchase. This may have been because you want to think about the offer in place, or perhaps you’re not sure if you want to spend that amount of money, or you simply ran out of time on that day to make the purchase.
Having adverts reminding you of the great deal on this watch, ensures you remember you were searching for this before, and reminding you to come back and make a decision later on.
Its adverts getting into your head, nudging you to revisit the website, to take another look. It’s so easy, you don’t even have to do another search, just click on the link in the advert and you’ll be right back, ready to make the purchase in no time.
Remarketing is working, we have helped out clients in the past and do currently on remarketing campaigns, getting people to re-visit the website for a new offer or to carry on with their abandoned shopping basket.
By not taking on remarketing, you can be missing out on a lot of potential customers who did want to buy your products or services, but who closed their computer and forgot about it, or needed more time to think before they came back.
It’s a gentle reminder
Don’t let them just forget you! Nudge them back with non-intrusive adverts and watch customers happily continue and finish shopping with you.
We offer Remarketing in our Facebook Advertising Management, our Pay Per Click Advertising or in our Total Digital Marketing packages. If you would like to contact us we can see how we can help you. If you want to effectively look after your customers from the start to the end of their purchasing experience, you should really be looking at Remarketing as a tool to help them through to the end.
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