Over our 20 years of being a UK digital marketing agency one of the most common questions asked in our consultations is which area of one’s digital marketing strategy requires…
Mastering digital marketing is essential for business success, but navigating its complexities and finding time to fully grasp each concept can be challenging. From social media marketing to email marketing,…
Ever wondered why some blogs are successful and others not so much? You might often find that some blogs get very few views or rankings on Google, despite including keywords,…
Brand awareness is a crucial aspect of any successful marketing strategy. It refers to the extent to which consumers are familiar with your brand and recognise it when they encounter…
Performance Max is a relatively new PPC advertising solution offered by Google, aiming to simplify, optimise, and enhance your experience of running PPC campaigns. These highly automated campaigns have been…
PPC Ads, more commonly known as Pay-Per-Click Advertising, are adverts commonly running on Google and social media platforms. It’s one of the most common digital marketing strategies that businesses utilise…
It’s finally here, the dawn of Google Analytics 4 (GA4) has arrived (how did it come around so quickly!). If you hadn’t heard, the previous and most commonly used version…
The bounce rate is a term used by Google Analytics to indicate when someone lands on a page and immediately exits. They don’t view any other pages, they don’t scroll,…
Google Analytics is a powerful tool that can help businesses of all sizes track and analyze their website traffic. But not just that, GA can be used to understand customer…
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] You’ve likely heard over and over again that you have to have a google analytics account before you do anything with digital marketing…
