by Emma Whittle | Jun 22, 2023 | Google Analytics
It’s finally here, the dawn of Google Analytics 4 (GA4) has arrived (how did it come around so quickly!). If you hadn’t heard, the previous and most commonly used version of analytics, Universal Analytics (UA), is being switched off on July 1st 2023. In...
by Iona Thomas | Feb 8, 2023 | Google Analytics
Book A Free 1-2-1 Total Digital Marketing Join Our Free Webinar The bounce rate, in terms of Google Analytics website statistics, is when someone lands on a page and doesn’t view any other pages, they either close the browser or go to a different Website. The bounce...
by Adom Buckmire | Nov 23, 2022 | Digital Marketing, Google Analytics
Simply put, exit pages are pages on a website that users leave on. It’s the last page they see before they end their session, and due to the fact that they are the last page interacts with before leaving, they are very important. A page with a particularly high exit...
by Emma Whittle | Jan 19, 2022 | Digital Marketing, Google Analytics
You’ve likely heard over and over again that you have to have a google analytics account before you do anything with digital marketing – most likely on one of our digital marketing strategy webinars or in a 1-2-1 consultation with us. Well, unless...
by Charlie | Jan 5, 2022 | Digital Marketing, Google Analytics, Social Media
Digital Marketing is constantly evolving, and 2022 will be no different. From advertising to user behavior, here are 5 big changes to look out for this year… Have you GA4got about the Urchin Tracking Module? Get with the times Grandpa! Technically launched in October...
by Daniel Webb | Mar 17, 2021 | Digital Marketing, Google Analytics, Search Engine Optimisation, Software, Website Design
WordPress is one of the most popular websites content management systems and a lot of our total digital marketing clients have their website built in this system. Depending on the way each website is built we may add some plugins that will assist with digital...
