Why a Social Media Strategy is Essential for Building Your Brand

Social media marketing is undoubtedly becoming an essential tool for any business. We have achieved great success in the acquisition of relevant traffic and most importantly conversions for many of our clients on our Social Media Marketing Packages. That being said, it’s a common misconception that a few posts now and again will definitely lead to an increase in conversions. The truth is, without developing an organised strategy it’s unlikely that you’ll see great success.

Below are a few reasons why a strong social media presence is important and some tips to help you get the best from it.

Brand Development                                         

Don’t get me wrong, great content should be relevant and focused around your products and services, but it’s also important to let your people know who you are and show your organisation’s personality. This almost always increases engagement and works well to remind your current clients why they’re fond of you.

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Incredibly Flexible Digital Marketing Service

Our Total Digital Marketing Service continues to grow and bring on businesses who are ready to start to reap the benefits of Digital Marketing by taking a complete and strategic measured approach.

One of the reasons for the success of Total Digital Marketing from InSynch is how we mesh in with a company’s current resources and offer services to match perfectly with what is needed.

Take email marketing for example, which is very often a key tool for success in many businesses. We work with businesses on email marketing at different levels.

Real examples of how we work with clients on email marketing: Continue reading “Incredibly Flexible Digital Marketing Service” »

How to Create Automated Google Analytics Reports by Email

On most courses I run about digital marketing, I ask how many people access their Website statistics. I would say that in a room of 100 businesses, only around 20 monitor their Google Analytics Website Statistics. Of that 20, only a few will monitor their Google Analytics on a regular basis. The reason usually given is time. In this article we show you how easy and quick it is to set up reports to be sent to you by email each month. Continue reading “How to Create Automated Google Analytics Reports by Email” »

New Logo Design for Aber Food Surplus

 

Project: New Logo Design

Owner: Chris Byrne, Chris Woodfield and Heather McClure

Location: Aberystwyth

Website: www.aberfoodsurplus.co.uk

We recently worked with Aber Food Surplus on creating their new brand identity. Aber Food Surplus is an organisation aiming to reduce food waste in Aberystwyth and to ensure that edible food is redistributed and fed to bellies not bins!

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DO NOT re permission your email list

Are you one of the businesses that has made the huge mistake of getting all of your valuable email list to opt in again to your emails? If you are then you are probably now looking at an email list of around 5-10% the size that is was before.

DID YOU KNOW – The majority of businesses simply don’t have to re-permission their email lists. For various reasons they have a legitimate interest in marketing to them and the rules for opt in opt out email marketing are actually covered by the Privacy and Electronic Communications Act, NOT GDPR.  Continue reading “DO NOT re permission your email list” »

SEO tips that take just 5 minutes

I first got into the world of Search Engine Optimisation in 1998. I had an idea to create a Website that listed baby names and their meanings as I felt that at that time (some 20 years ago) people would start to look for baby names online. I did pretty well in getting a good position and earned a fair bit of money from selling advertising on the site.

Search Engine Optimisation has changed a lot since then of course but there are some things that are fundamentally the same. At InSynch we use a huge range of techniques to get people higher up the search engines and it is a key part of what we do, for literally hundreds of clients a year.

Some of the techniques we use are our trade secrets but we are actually quite open about what we do. Continue reading “SEO tips that take just 5 minutes” »

Finding new clients on LinkedIn – It works!

LinkedIn has become one of my main go to places for my social media fix in the last 12 months. The network has finally begun to mature from a network where you made connections, and were not sure why, or what to do next, to a more serious business network.

If you want, you can connect with me on LinkedIn here https://www.linkedin.com/in/eddywebb1/

For those who are not familiar with LinkedIn, think of it like Facebook for business or professionals. I don’t have many clients who I am friends with on Facebook but I have well over 1,000 who I connect with on LinkedIn. On Facebook you have friends and on LinkedIn you have connections. It is for connecting people in work with similar people in the same industry and used for making Business to Business connections.

Why I prefer LinkedIn to Facebook?

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New Website for Brynarth Country Guest House Goes Live

Brynarth-InSynch
The new website for Brynarth

Brynarth Country Guest House offers Bed and Breakfast accommodation near Aberystwyth. Brynarth is nestled within some of the most stunning scenery in Mid Wales and offers an ideal base to explore the local area. Continue reading “New Website for Brynarth Country Guest House Goes Live” »

Is Your Website “Not Secure”? SSL Certificates Explained

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Why is my website URL shown as “Not Secure”?

You might have noticed recently that all of a sudden next to your address bar a “Not secure” icon is displayed when browsing certain websites.

Not Secure

This means if you have a form on your Web page asking for a password or an input asking for a credit card the page will be treated as “Not Secure”. In fact even general pages that don’t ask for this information are now marked as insecure too! Just click the little (i) next to the URL and you are likely to be shown another warning such as this:

Not secure

 

 

 

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