Are your Web Directory Listings worth it?

Link building is still an important part of Search Engine Optimisation. This means that Directory listing sites for various industries are common place, with some charging a fee for a yearly listings.

Tourism is an area where every man and his dog (or woman and her dog of course…) thinks they can set up a tourism listing website and charge people to be listed. Very often they don’t make any difference to a business. It might only cost £50 per year but do you get any benefit? Do you get traffic from it and do you get the SEO benefit of having a link to your site.

Here are two ways to see if your directory listings are worth it.

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Use an automated email series to save time

A lot of people find that content, and in particular, email marketing takes up a large amount of their time, or that they simply don’t have the time to squeeze it into a schedule.

Although this is a common problem, it can result in email marketing lists steadily going ‘cold’ and customers on that list no longer remembering who you are when you finally get the chance to send an email 6 months after they signed up.

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Why Branding is Important to your Business

Have you ever really stopped to think about the emotional image of your business?

Do you really understand what branding is?

Most people think of branding as a graphic elements and logos, but it goes way beyond that. It can actually go a long way to increase the value of your business.

It gives your business a personality, promoting recognition. It will create trust and recognition and provides direction and motivation to your employees.

So what is a brand? In short it should be everything!

To fully understand what BRANDING is, you first need to understand the fundamental difference between your business logo and your brand.

 Your logo is the MOST IMPORTANT part of your business BRAND.

So what is the difference between a LOGO DESIGN and a BRAND? Continue reading “Why Branding is Important to your Business” »

Time to Change your Approach to Digital Marketing

I have used this quote before in a blog but I think it is a pretty powerful way to look at many aspects of business and marketing.

“If you keep doing what you always did, you will get what you always got” – Henry Ford

Actually in Digital Marketing, with this rapid changing world of new algorithms, shifting preferences for social networks and a move towards media rich, mobile first experiences, the situation is potentially much worse than that.

Click here to find out what other businesses are doing with InSynch and getting it right!

If you keep doing what you always did, you might actually get less that you always got! What worked last year wont necessarily work this year.

It is important to keep measuring, improving and evaluating your Digital Marketing Strategy and always be on the look out for ways to do things better or even to stop activities that are not working.

Three poor Digital Marketing Strategies that we see all too often.

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Post on Instagram from your PC

When posting on your Instagram business page, it can be very frustrating if you don’t have the relevant content on your smartphone or need to post from a PC. Instagram doesn’t facilitate the feature to post from a computer because the app was specifically designed for mobile engagement.

We’ve now discovered a way you can post pictures directly onto Instagram account without the need for third party apps, and it’s incredibly quick and easy! We find that this is a very useful tool for many clients on our Total Digital Marketing Packages.

Below are a few simple steps to walk you through the process.

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InSynch with Natwest – DIY Digital Marketing Seminar – Swansea 6th November

We are pleased to be working in Partnership with Natwest to deliver a DIY Digital Marketing Seminar in Swansea on 6th November.

Places are limited so book here as soon as you can – BOOK NOW

DIY Digital Marketing for Businesses

InSynch in Partnership with Natwest


A punchy, 90 minute session packed with tips and techniques along with a strategic approach for using Digital Marketing to achieve business goals. Continue reading “InSynch with Natwest – DIY Digital Marketing Seminar – Swansea 6th November” »

Are you just analysing clicks in Google Ads (Adwords)?

If all you do when you’re going onto Google Adwords is to have a quick look at the number of clicks/traffic to your site then you really aren’t getting the best out of this very powerful system.

This may seem the quickest way to find out whether the cost of Adwords is bringing you in traffic, but does it tell you how useful this traffic is, where to improve and where to perhaps add or reduce your budget?

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New One-to-One tailored training

Attending group courses suits many people but for some they get the most value when able to sit down with an expert in a subject and get hands on tailored one-to-one training.

We have been delivering these sessions for many years now but not everyone knows they can access it.

Tailored One to One Training

Short and focused sessions, with an expert trainer, giving you the skills that you specifically need.


  • A training session customised to suit your needs
  • Learn valuable skills, at your pace
  • Ask specific questions, relating to your business
  • 100% of the time is spent on your training needs
  • Tap into expert ‘real world’ advice on digital marketing

NB – Training sessions can be for up to 3 people from your organisation. Prices are based on delegates coming to our offices for training. We can train on site – simply ask for a quote.

One to one Training Sessions

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5 Google Analytics Reports you must see

Hopefully you have Google Analytics on your site and can see exactly how much business each of your marketing activities are generating? If you don’t have much time to check then in this article I will show you my 5 favourite reports.

If you are unsure if you have Google Analytics on your site then you could use to see if it is installed and on every page. If it is then contact your Web developer to get access. If it isn’t, Google Analytics is free and doesn’t take long to install.

My 5 go to reports are as follows:

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Using Pop-ups to Bring in Subscribers

Everyone hates pop ups, but keep on reading!

The dislike comes from the frustration they cause when users are immediately bombarded with a request for personal details within the first 30 seconds of landing on your website. The whole purpose of bringing in subscribers is getting information from people who are likely to use your services in future. But why should users provide you with personal information, when they haven’t been given the opportunity to digest and understand what you have to offer.

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