Social media marketing is undoubtedly becoming an essential tool for any business. We have achieved great success in the acquisition of relevant traffic and most importantly conversions for many of our clients on our Social Media Marketing Packages. That being said, it’s a common misconception that a few posts now and again will definitely lead to an increase in conversions. The truth is, without developing an organised strategy it’s unlikely that you’ll see great success.
Below are a few reasons why a strong social media presence is important and some tips to help you get the best from it.
Don’t get me wrong, great content should be relevant and focused around your products and services, but it’s also important to let your people know who you are and show your organisation’s personality. This almost always increases engagement and works well to remind your current clients why they’re fond of you.
On most courses I run about digital marketing, I ask how many people access their Website statistics. I would say that in a room of 100 businesses, only around 20 monitor their Google Analytics Website Statistics. Of that 20, only a few will monitor their Google Analytics on a regular basis. The reason usually given is time. In this article we show you how easy and quick it is to set up reports to be sent to you by email each month. Continue reading “How to Create Automated Google Analytics Reports by Email” »
We recently worked with Aber Food Surplus on creating their new brand identity. Aber Food Surplus is an organisation aiming to reduce food waste in Aberystwyth and to ensure that edible food is redistributed and fed to bellies not bins!
Are you one of the businesses that has made the huge mistake of getting all of your valuable email list to opt in again to your emails? If you are then you are probably now looking at an email list of around 5-10% the size that is was before.
DID YOU KNOW – The majority of businesses simply don’t have to re-permission their email lists. For various reasons they have a legitimate interest in marketing to them and the rules for opt in opt out email marketing are actually covered by the Privacy and Electronic Communications Act, NOT GDPR. Continue reading “DO NOT re permission your email list” »
I first got into the world of Search Engine Optimisation in 1998. I had an idea to create a Website that listed baby names and their meanings as I felt that at that time (some 20 years ago) people would start to look for baby names online. I did pretty well in getting a good position and earned a fair bit of money from selling advertising on the site.
Search Engine Optimisation has changed a lot since then of course but there are some things that are fundamentally the same. At InSynch we use a huge range of techniques to get people higher up the search engines and it is a key part of what we do, for literally hundreds of clients a year.
LinkedIn has become one of my main go to places for my social media fix in the last 12 months. The network has finally begun to mature from a network where you made connections, and were not sure why, or what to do next, to a more serious business network.
For those who are not familiar with LinkedIn, think of it like Facebook for business or professionals. I don’t have many clients who I am friends with on Facebook but I have well over 1,000 who I connect with on LinkedIn. On Facebook you have friends and on LinkedIn you have connections. It is for connecting people in work with similar people in the same industry and used for making Business to Business connections.
You might have noticed recently that all of a sudden next to your address bar a “Not secure” icon is displayed when browsing certain websites.
This means if you have a form on your Web page asking for a password or an input asking for a credit card the page will be treated as “Not Secure”. In fact even general pages that don’t ask for this information are now marked as insecure too! Just click the little (i) next to the URL and you are likely to be shown another warning such as this: