A 78% increase in website traffic from Google Advertising for our client, Easyflow

Easyflow are nationwide specialist installers of underfloor heating and liquid floor screed services for both commercial and domestic projects. As market leaders in the Midlands and North West, with a reputation for quality and bespoke service, Easyflow began working with us in December 2020 looking to improve their online presence and increase lead generation. 

Thanks to our Total Digital Marketing approach, Easyflow have accessed a combination of both done-for-you services and consultancy sessions led by our team of in-house experts. 

With this increased lead generation and improved Search Engine Optimisation as the main driving factor, the team at InSynch developed a results-driven Digital Marketing strategy to get Easyflow on the path to achieving these goals.

Through a combination of Search Engine Optimisation, Google Advertising, Facebook Advertising, LinkedIn Advertising, Copy Writing and Social Media Management, the goal completions continue to increase month on month for Easyflow.

Take a look at these stand-out results achieved in the last 2 years! 

  • A 78% increase in website traffic through Organic Search and Paid Search in the first 6 months of joining our Total Digital Marketing package. 
  • Organic search continues to be the leading source of website traffic, with a continued growth of 19% in 2022 compared to 2021. 
  • Strategic Google Ads, including Search and Display campaigns, have generated a 78% increase in website traffic in 2022 compared to 2021. With over 1.1 million impressions and 9,000 clicks generated in 2022.
  • Goal completion is up 120% year on year, with new high-quality leads generated each month.

Richard Timmis, Managing Director and Founder of Easyflow Ltd, said: “We have trusted InSynch to manage our digital marketing presence since November 2020, their complete package option works really well for us as we are a small office team and giving the digital marketing to a team of professionals frees us up to focus on other things.”

Richard continued, “The InSynch team give us feedback and meets with us regularly and really understands what we want to achieve as a business.”

“They provide us with a tailored package and we are very happy with the way that they manage our social media and email marketing so that we have a presence in front of our potential clients on a regular basis, we simply couldn’t do that without them.”

Erin Scullion, Digital Marketing Executive at InSynch and project manager for Easyflow, went on to describe the partnership, saying: “Since working with Easyflow from December 2020, we have developed and delivered a full-scale digital marketing strategy using the very latest innovations and techniques. Their goal of increased website traffic and lead generation has always been the main driver in their strategy, with our multi-pronged approach always striving towards this. We have been able to effectively utilise techniques such as Google Advertising, SEO, LinkedIn Advertising, Facebook Advertising and Social Media Management to achieve these goals month on month.” 

“The results speak for themselves, with Easyflow now dominating the market in the Midlands and North West for both domestic and commercial underfloor heating projects.”

With Easyflow’s steady growth predicted to continue, we look forward to supporting them on their journey.

Book a FREE 1-2-1 session with Erin here to kickstart your Digital Marketing strategy or join us at our next FREE Webinar Wednesday!