We are a digital marketing agency in Aberystwyth offering total digital marketing packages and solutions. We offer digital marketing for SME’s and larger businesses that are looking for a flexible and measured approach from their internet marketing agency. During the course of this article, we will outline a number of important digital marketing areas that are included within our packages and made available to those working with our Aberystwyth marketing agency.
In this day and age it is vital, not only to have a well-thought-out marketing strategy but also to have a calculated and measured digital marketing strategy for your business. With the ongoing advancement in technology, digital marketing continually facilitates the use of the most up-to-date and effective marketing mechanisms that can allow businesses to measure every small resultant detail of any marketing and even target certain desired audiences.
Offering a total range of digital marketing mechanisms including PPC ads, SEO, social media ads, social media management, InSynch is a leading digital marketing agency in Aberystwyth. We pride ourselves on working with businesses of all sizes and varieties including local governments. We implement digital marketing for e-commerce businesses, tourism businesses, hospitality businesses, and many more. If you are looking to work with a digital marketing agency in Aberystwyth or a social media marketing agency in Aberystwyth then get in contact using one of our contact forms or simply call 01970 630077. Below is outlined some of the primary services we offer such as PPC and SEO in Aberystwyth.
PPC Digital Marketing Aberystwyth
Every month our PPC marketing specialists based in Aberystwyth manage and launch hundreds of Google ads for SME’s and larger businesses. Pay-per-click is an effective form of digital marketing for businesses because, unlike other forms of advertising, as the name suggests, the charge is based solely on the number of people that click the advert and therefore these adverts will only cost money when they are working. Pay-per-click is a fast way on getting people to navigate to your website that circumvents and compliments the longer process of trying to get your website organically found via SEO. PPC adverts are still evaluated for relevance and keywords by Google’s algorithm nonetheless. Our Digital Marketing consultants in Wales still use keyword phrases in adverts such as “PPC Aberystwyth” to ensure an advert scores highly for the relevant audience and is therefore shown to more people.
Whether you have used pay-per-click advertising before or are completely new to the process, the initial priority of our PPC specialists in Aberystwyth is to establish your business’ advertising goals and objectives. We will also analyse any existing or past campaigns you have run to establish the optimal strategic approach for conversions.
Using Google ads for your business is a delicate and skilled process and our marketing consultants focus on implementing adverts to achieve the lowest cost per click with the highest number of possible link clicks. Constant ad performance measurement is crucial. Typically Google advertising campaigns for businesses work best as initially broad adverts that appeal to a wider demographic. Additionally, there are other ways to make your adverts more specific and target a particular audience that you know is more likely to convert. For example, if you are a local business and looking to launch a PPC campaign in Aberystwyth, Ceredigion or Wales you can use geo-targeting on your PPC campaign to ensure that people living in these particular areas are reached. One way of showing your PPC ads in Aberystwyth, Ceredigion or Wales, exclusively is to set up a radius from your business location. After a Google ads campaign has been launched, our Digital Marketing experts in Wales can establish which areas are converting best and giving the best return on investment and choose to narrow any further PPC advertising to those areas.
Another tactic our Digital Marketing specialists implement is split testing adverts. This means we could run two different PPC ads in Aberystwyth or Wales and measure the performance of the ads. From these tests, we may discover that slightly different keywords or content can make a difference in advert performance. Alternatively, we may see that our ad for “SEO consultants in Aberystwyth” is faring better in Aberystwyth than our ad for “SEO consultants in Wales” is faring in Wales and these circumstances we would adjust the budget, keywords and content to reflect the difference.
For some adverts, the timing of impressions can have a large effect on their success, for example, if we were running a PPC ad requesting people call our Digital Marketing agency in Ceredigion and our office hours are 9am – 5pm, then any conversions not within that timeframe will effectively be wasted spend as there will be no one to answer the telephone call. This is where ad scheduling can come in useful. Google ad scheduling allows you to set a timeframe on your adverts to ensure that they only during a certain time period. You can even adjust it to run on certain days. This tactic can also be used merely to optimise advert conversion. For example, if the data shows that your adverts have a higher conversion rate and a lower cost-per-click on weekends you could schedule it to only appear on weekdays.
Despite Google being far and away the most widely used search engine, our Wales Digital Marketing experts know that it is important not to neglect the other smaller search engines as these can sometimes be less competitive and, as a result, lead to a better return on investment. Within our Total Digital Marketing approach, we discuss and evaluate the merit of advertising with each search engine on a business by business basis. If you are wanting to run simultaneous ads on both Google and Bing, it is simple to copy adverts from the former onto the latter.
SEO Training Aberystwyth
It is all very well designing and launching your very own WordPress or Shopify website, but this can be of no consequence if customers cannot find your website online. For those wondering “How to get my website found?”, the answer is manifold however it is search engine optimisation that is key to ensuring your website is found organically. Search engine optimisation is the process by which you add specific phrases and words to important areas of your website to increase the chances of your website being listed on a search engine when those keywords/phrases are input. For example, at InSynch we offer SEO services in Aberystwyth, SEO in the midlands and Shrewsbury, PPC in Wales, Social Media Marketing in Cardiff and so on… By including those phrases within your website and page articles you will start to climb the search engine listings and your business will start attracting a higher quantity of organic customers.
A very important part of search engine optimisation is the keyword research. At InSynch we undertake a thorough approach to keyword research to ensure that we optimise websites for high traffic and low competition words. When undertaking SEO for Aberystwyth or another area it is vital to think outside the box and get creative with your keyword ideas. For example, if you are trying to optimise your website for selling wine, in addition to using the obvious keywords, it is worth considering indirectly relevant phrases such as ‘good housewarming presents’ as these will usually have lower competition but should still lead to a number of conversions.
For many smaller businesses and location-based businesses, including geographical keywords within the SEO can be a great way of targetting relevant audiences whilst also decreasing the competition. For example, search engine optimisation for Aberystwyth is as simple as including the word ‘Aberystwyth’ within the keywords you optimise for. If you are a business with a wider service area and are trying to SEO for Wales, for example, it is still worth including a range of geographical keywords such as ‘Cardiff’ and ‘Swansea’ as these often garner more searches.
An additional solution in the search for relevant keywords can be found in competitors. There are various systems and platforms that can analyse a competitor’s website and evaluate what keywords the website has most likely been optimised for. This can often provide inspiration your own hunt for keywords. At InSynch, our digital marketing specialists in Aberystwyth utilise a powerful platform that will not only provide an insight into your competitor’s keywords but will also register how any competitors are currently ranking for those keywords on Google in comparison to your own business.
Tracking your ranking for keywords is crucial in any effective SEO campaign as it is important to know what areas of your work positively or negatively affect your keyword standing. Additionally, it is useful to be aware of any drop-off in search engine position to allow you to rectify this. At InSynch we regularly scan and monitor our client’s keyword positions and we send through monthly reports to keep you in touch with these rankings.
Website Optimisation Aberystwyth
Our Aberystwyth digital marketing specialists go beyond SEO and PPC. Although both of these digital marketing mechanisms are vital in ensuring visitors are directed to the website, it is from here that work must be put in place to get visitors to convert. Our digital marketing consultants in Wales also specialise in website optimisation which will mean that your website visitors will have a much higher chance of converting.
For the initial step in this process, we offer website critiques for businesses. We will go through your website and analyse it’s structure and content with a focus on changing/re-arranging it to get visitors to make a purchase/enquiry. A mistake that we see very often with many websites is an over-focus on the aesthetic design and content with a disregard for how quick and easy it is for a potential customer to make a conversion. Conversions are business-dependant. For example, if you run an e-commerce website in Aberystwyth you will be aiming to have as many visitors make purchases as possible. Alternatively, if you are not running an e-commerce website, your focus is likely to be on getting customers to get in contact with your business regarding a possible service.
There has been a great deal of research undertaken as to the way customers browse websites and there are some fairly general and broad theories that can often be applied to all websites in order to increase the chance of conversions. These theories include the F-shaped user browsing model and the structuring around the page fold. Additionally, there are online facilities that will deliver statistics and visuals of how your particular website is used, Google Analytics and Crazy Egg are two particularly effective examples of these.
All of these statistics will feed into your overall digital marketing strategy including any SEO work or PPC adverts that you choose to implement as Google analytics can give details such as website visitors locations etc. For example, if you could see that people on your website were mainly based in Aberystwyth, you would know that your Aberystwyth focused PPC/SEO is likely to be working.
At InSynch, our marketing specialists monitor these stats constantly and will help you adjust your website to reduce the on-page bounce rate of visitors and to ensure that all visitors that succeed in making a purchase/making contact are tracked.
Social Media Agency Aberystwyth
Working out how to run social media for your business is a great way to engage with and cultivate your potential/past customers and clients. At InSynch in addition to being a social media marketing agency for small businesses, we offer social media marketing in Aberystwyth and host free social media training courses. If you are looking to increase your social media advertising in Aberystwyth, Wales or are simply looking for some social media training then get in touch.
Social media management is all about consistent engagement. ensuring you generate interesting content that can be scheduled to go out regularly over the course of each week is the key to increasing your following and reach on any platform. At InSynch our social media consultants specialise in Facebook, Linkedin, Twitter, Instagram and more.