Part of my role within InSynch is to speak at various networking events, introducing InSynch as specialists in Digital Marketing, and it’s here I get the opportunity to talk around the subject, however, a two-minute elevator pitch leaves little room to explain the full detail of Digital Marketing and all that it encompasses.

It’s only on follow up 121 appointments, that I or my colleagues, really get the opportunity to explain the full detail of what is involved with Digital Marketing, and as I have often found, it’s not an area of marketing that many business owners fully understand.

So, what is Digital Marketing?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Compared to traditional marketing methods, such as print, billboards and TV, digital marketing is primarily data-driven. Technology now allows us to Track and Measure everything we do and it’s important to collect, analyse and use this valuable data to understand how each touchpoint contributes to your sales and conversions.

It can be encompass any of the following:

  • Website changes
  • Conversion rate optimisation
  • Google Analytics Analysis
  • Pay per click advertising (PPC)
  • Content Marketing
  • Affiliate Marketing
  • Video Marketing
  • SMS Messaging
  • Google shopping
  • Social media management
  • Social media advertising/remarketing
  • Search engine optimisation (SEO)
  • Local business SEO
  • Graphic design and branding
  • Email Marketing

Its much more than just posting over social media, its needs to be part of a much wider plan, measuring what works and just as importantly, what does NOT work, allowing you to do more of what does work and less of what doesn’t work!
It’s important to understand the basics in order to put in place an effective strategy and the benefits of having a clear strategy will greatly improve the presence of your business online.

Actually in Digital Marketing, with this rapid changing world of new algorithms, shifting preferences for social networks and a move towards media rich, mobile first experiences, along with the many changes this years pandemic has presented, now is the time to be taking a fresh look at your strategy. Things have changed greatly.

The benefits of a clear strategy:

  • A goal driven approach
  • Reach more potential clients, more efficiently, increasing revenue and continuing growth.
  • Enables you to track progress demonstrating, more visitors=more enquiries=more booking and sales
  • Easily learn what’s working and more importantly what’s not, for example on social, which platform is driving traffic and which platform or post is driving success.

InSynch has worked with hundreds of businesses over the years and has formulated an effective formula that not only works across the spectrum of businesses that we work with but is effective at driving growth. What may work for one business, may not for another so it’s important to get the foundations right for individual businesses, at the outset.

Digital Marketing is not about doing everything you can think of and hoping it grows your business.

We implement this strategy by

  • Planning – We consult with you and plan activities based on meeting your business goals.
  • Implementation – Between us, we implement our digital marketing plan, measuring constantly.
  • Refine – We refine the approach, learn from our successes and focus on what works.
  • Then we repeat – We plan again, to meet adjusted business goals and budgets and repeat.

Do you have a plan in place for moving into 2021? Maybe now is the time for a full review.


If you would like to learn more about InSynch and our successful methodology, please feel free to book a free 30 minute 121 session with one of our digital marketing specialists here

See more about out Total Digital Marketing service here

See our previous blog on Why it’s more important than ever to communicate and protect your brand.