The Wanderlist is a popular directory of stylish, quirky and cool places to stay in the UK that blows jet-setting abroad out of the water. With hundreds of unique stays on their portfolio, a combined following of over 50k on Social Media and refreshed branding, The Wanderlist began working with us in October 2021 looking for support to expand their reach and drive bookings for their members.
Thanks to our Total Digital Marketing approach, The Wanderlist have accessed a combination of done-for-you Digital Marketing and one-to-one training sessions, led by our team of experts. With increasing website traffic and lead generation as its driving goal, project manager Lauren Sadler, Digital Marketing Expert, and the team at InSynch collaboratively developed an intelligent and results-driven strategy.
Through a combination of Website Conversion & Optimisation, Search Engine Optimisation, Google Advertising, Organic Social Media Consultancy and Facebook Advertising results continue to roll in for The Wanderlist. Just take a look at some of these stand-out statistics!
- An 81% increase in website traffic from Organic Search, which has now become their leading source of website visits since implementing a thorough SEO strategy.
- Tailored Google Search Ads have generated a 76% increase in traffic to the website compared to the previous period. With over 1.3 million impressions from Google Ads, 29,000 clicks and over 850,000 impressions on featured ads shown on websites such as TripAdvisor, Wales Online, Good Housekeeping UK
- 70% increase in visits to property websites through The Wanderlist’s online directory since October
Laura Lewis, Founder and Managing Director of The Wanderlist, said: “The Wanderlist has worked with InSynch for over six months now and their knowledge and support so far has been outstanding. As a start-up business during the COVID-19 pandemic, we have faced many challenges and to give our business the best start we wanted to work with digital marketing experts.”
“We chose to work with InSynch as they came highly recommended and we had already attended various free courses they had carried out.”
Laura continued, “From the start, Lauren and her team began implementing and developing strategies to improve our website performance and usability and advertisement campaigns. This has been highly valuable and has seen a dramatic increase in our website traffic and performance. Not only this, Lauren and her team have scheduled one-to-one sessions to educate our team in various aspects of digital marketing such as keyword research. These sessions have been very useful and allowed our team to develop their skills which will then in turn improve our business performance. Lauren has also created various other strategies to help with sales, content creation and social media performance. All of which have been excellent.”
“We will continue to work with InSynch and would highly recommend them even to well-established businesses.”
Lauren Sadler, Digital Marketing Executive at InSynch, went on to describe the partnership, saying: “Since working with The Wanderlist since October 2021, we have undertaken a range of innovative digital marketing techniques to elevate their presence as an online directory of holiday accommodation businesses. Taking the time to drill down into their target personas, we devised a dynamic, two-pronged strategy that lent equal importance to marketing their website to guests as well as property owners. The focus for The Wanderlist has been Search Engine Optimisation, PPC, website conversion work and remarketing and lead generation campaigns on social media.”
“The result has been a 70% increase in visits to other property websites from The Wanderlist, with particular highlights being over 1.3 million impressions on Google Ads, 116,000 website visits since October and an ever-growing email marketing database of over 4,700 subscribers.”
The future continues to be bright for this blossoming business, and we look forward to supporting The Wanderlist on its journey.